Every time I'm not reading, I'm thinking about reading.
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The article on Forbes is essentially about having influence and buy-in for your ideas. Note that this article was written in 2015, almost a decade old (is it still relevant? I'd personally assume so).
At a high level, here are some of the introductory quotes that provide insight into how to get buy-in:
Most of the work in companies is done through influence rather than hierarchy due to corporate team-based structures, requiring professionals to have considerable skill at getting support for their ideas.
Buy-in is critical to making any large organizational change happen. Unless you win support from your ideas, from people at all levels of your organization, big change never seems to take hold or have the impact you want. - John Kotter, Buy-In
Real buy-in involves at least some element of co-creation. It invites discussion, debate, and allows everyone to feel even more vested in the outcome.
Hedges provides a model to get true buy-in:
Research shows that people who ask for advice are seen as more credible, not less